![]() But Ryan Jordan says it works for the fashion realm. Pleasing as the symbolic juxtaposition might have been, though, the logo remains a busy one. Some devoted Versace fans fretted what the mass-luxe American brand might do to its new charge. 25 when Michael Kors, a Long Island, N.Y.-born designer who found fame as a Project Runway host, dug into his corporate pockets to pay just over $2 billion for Versace. Kors goes shopping The fashion world gasped on Sept. Was he thinking that deeply about his overall approach to design when he chose this symbol as his logo? I kinda hope so.” In a way, he played right into the myth, creating something that some might consider ‘ugly’ but causing many to be captivated with it. “I’m not a fashion designer, but I have always found Versace’s work to be ‘sexy ugly’-using garish patterns and loud, borderline obnoxious color combinations to make something of beauty. “This slice of personal nostalgia isn’t really enough to make this logo meaningful to others, and frankly, I think there mightbe more to the story,” said Michael Ventura, founderand CEO of strategy and design consultancy Sub Rosa. For years, Versace used his own name as his logo-until 1993, when he appropriated the Medusa head that he recalled from his childhood. After moving to Milan in his 20s and working for a number of designers, Versace started his own label in 1978, almost immediately gaining attention for his ashy, risqué designs. In the mosaic oor of one of them, they spotted a head of Medusa worked into the tiled motif. As the story goes, little Gianni and his sister, Donatella, used to play in the city’s ancient ruins. When it's time for a dip, turn heads at the pool with sleek chain-printed Versace swimwear and a pair of statement sunglasses to emulate that irresistible Italian allure.By 1978, a young Gianni Versace chose it as the logo for his burgeoning fashion brand.īorn in 1946, Gianni Versace grew up in the southern Italian town of Reggio di Calabria. Next, layer up with cosy joggers and an oversized hoodie – fringed with the signature gold borders, of course. ![]() The label has also expanded to include homeware in recent years, offering cushions, throws and pet accessories that are the natural extension of the Versace brand: opulent and eye-catching.īring the iconic designer to your intimates drawer with our range of Versace underwear. That essence remains present in today's collection (now helmed by his sister, Donatella) – it's brimming with everyday dresses, zip-up tops and shorts with arresting aesthetics thanks to bold graphic patterns and intricate classical motifs. He staged his first show in the same year with a range of garments that were easy to wear, yet packed a powerful punch. Look for the Grecian-inspired border and Medusa emblem through Versace's home and kids' collections, too.ĭesigner Gianni Versace founded the label in 1978 in Milan. The label's penchant for maximalist prints and gilded details runs freely through our collection of men's and women's clothing and accessories, which includes stand-out bags, shoes and jewellery. Versace fashion is synonymous with Italian luxury around the globe. ![]()
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